2014-10-29

2014-11-1 S15網路功課 「智慧型手機:了解智慧型手機消費者」- The Mobile Movement: Understanding Smartphone Consumers


There's a mobile movement going on. The rise of smartphones is creating smarter consumers; creating more opportunities for smarter marketing. Smartphones are always on, always with us and always connected. In one week, we've browsed the internet, used a search engine, watched a video and connected with our friends: all on our smartphones. But that's info you might already know. Here's some you might not.
有個智慧型手機運動正在進行。智慧型手機的興起創造出更聰明的消費者;為更聰明的行銷創造出更多的機會。智慧型手機總是開著,總是跟著我們,也總是連接上網。在一周裡,我們瀏覽了網路,使用了搜尋引擎,看過了影片,還連繫了我們的朋友:都在智慧型手機上。但是那是你可能已經知道的訊息。這裡有一些你可能不知道的。
We're using smartphones almost everywhere, even while consuming other media. Smartphones have become such an important part of our lives that many of us would give up high heels, cable TV, even chocolate, just to keep using them.
我們幾乎在每個地方使用智慧型手機,甚至在使用別的媒體時也是。智慧型手機已經成為我們生活中如此重要的一個部分,我們很多人願意放棄高跟鞋、有線電視、甚至巧克力,只是為了繼續使用它們。
They're becoming important to our shopping habits too. Smartphones have become the ultimate shopping companion, transforming us into more savvy consumers.Seventy-nine percent use a smartphone to help with shopping. In fact, seventy percent of us actually use our smartphone while in the store. We use it to find retailers, compare prices, get coupons, read reviews and check to see if something's in stock, which leads us to buy. Nearly three-quarters of shoppers made a purchase as a direct result of the info we got from our smartphones: either in store, online, or on our phone. Our new mobile shopping habits are adding up to big spending across the board.
對於我們的購物習慣來說,它們也變得重要了。智慧型手機已經變成終極的購物夥伴,把我們變成更精明的消費者。百分之七十九的人用智慧型手機幫助購物。事實上,我們有百分之七十的人實際上在店裡使用智慧型手機。我們用它來找零售商、比較價格、獲得折價券、讀評論還有檢查看看某個東西是否有庫存,這些行為引導我們購買。將近四分之三的購物者因為從我們的智慧型手機得到的資訊直接購買:不管是在店裡、網路上或是在電話上。我們新的手機購物習慣整體來說加在一起成為很大的消費。
And where do we do most of our shopping? Usually in our own backyards! In fact, finding local information is one of the most popular smartphone activities. We're using our phones to find everything from the nearest pizza place, to movie showtimes, to finding the nearest store that carries the item we're looking for. And eighty-eight percent of us use that local information and take action within a day, whether to call or visit a local business.
而我們大都在哪邊消費?通常在自家後院。事實上,尋找當地資訊是上最受歡迎的智慧型手機活動之一。我們用電話去找所有的東西,從最近的披薩店,到電影時刻表,到有賣我們找的東西的最近店家。而且我們有八十八個百分比的人使用那當地資訊並在一天之內採取行動,不管是打電話或是親自拜訪當地店家。

2014-10-23

2014-10-25 網路功課 Food Revolution Day


字幕連結 
Imagine if you lived in a world, where more people died from diet related illness than any war, than any homicide or murders, or even drugs, alcohol and smoking combined,or where diabetes was the fastest growing cause of death in the world. Imagine if you lived in a world where diet related disease caused over two hundred billion in Health Care; in a world where food producers could get away with putting fillers and additives into your food without even telling you to make more money; with government's hands were tied, because of the power of large corporations, and with forty-three million children were obese, where they could be fed junk food everyday of their school life, and when they left school, they couldn't even identify basic fruit and vegetables. Imagine that!
想像一下如果你活在一個世界上,在那兒跟戰爭相比、跟殺人或是謀殺相比,甚至跟毒品、酗酒和抽菸加在一起相比,有更多的人死於飲食相關的疾病,又或者在那個世界上糖尿病是成長最快的死亡原因。想像一下如果你活在一個世界上,飲食相關疾病造成超過二千億的花費在健保上;活在一個世界上,食物製造商為了賺更多錢,可以在你的食物中放入食品填料及添加物,甚至沒有告知你,而不用受罰;因為大型企業的力量,政府被綁手綁腳,而且還有四千三百萬孩童過胖,每天在學校生活中被餵以垃圾食物,而離開學校時,他們甚至不能辨別基本的水果和蔬菜。想想看那是什麼樣子!
Surely, it's time to get real. Some people think so, because if you care, they have to care. The Los Angeles Unified School District removes flavored milk from six hundred and fifty thousand kids' school meals every day.
當然,是認清現實的時候了。有些人這樣認為,因為如果你在乎,他們必須要在乎。洛杉磯統一學區將調味奶從六十五萬個小朋友每天的學校餐點中移除。
Fresh milk today! Happy day!
今天喝鮮奶!快樂的一天!
Both the USA and the UK legislate for higher nutritional standards for school food.McDonalds, Burger King, Taco Bell and more companies every day remove "pink slime" from their beef products.
美國和英國都制定法律讓學校食物有更高的營養標準。麥當勞、漢堡王、Taco bell和更多公司每天都把「粉紅肉渣」從他們的牛肉產品中移除掉。
"The solution is..." "There isn't no easy solution." "It took us fifty years to get Christmas." "And it's going to take us some time to get out of it."Food Revolution Day!"
「解決辦法是...」「沒有簡單的辦法。」「花了我們五十年得到聖誕節。」「將要花上我們一點時間走出來。」「食品改革日!」
Oh, I haven't got all the solutions, but if we all do it a little bit, then we can definitely make a difference. And you know what? You're probably gonna have a really good time doing it too. So get stuck in! Go on! You can do it!
噢,我並沒有所有的解決之道,但如果我們全都付出一點心力,那麼我們絕對可以做出改變。你知道嗎?過程中你可能也會非常開心。所以全力以赴吧!開始進行吧!你可以的!
So this is how it works: you go to an event, or even host one yourself, where you can pass your knowledge onto your friends, family or community.
所以就這麼進行:你去參加一個活動,或甚至自己辦個活動,在那兒你可以把你的知識傳達給你的朋友、家人或是社區。
"But if everyone works together...""businesses and schools," "governments,""parents" "and kids," "then nothing would stop us."
「但是如果每個人合作...」「企業和學校、」「政府、」「家長」「以及小孩,」「那麼沒有東西會阻擋我們。」
If we all vote with our cash for real food, then the food industry would have to change. If we've got food education back into schools and communities, imagine that.
如果我們都用我們的現金選擇真正的食物,那麼食品工業必須改變。如果我們把食品教育帶回學校和社區裡,想像一下那個樣子。
"High five!" "May 19th."
「擊掌一下!」「五月十九日」
Let's take a stand, get involved on May the 19th. Be a part of the Global Food Revolution Day.
讓我們表達自己的立場,實際參與,五月十九日。成為世界食品改革日的一份子。
"Let's stand up for real food!" "Food Revolution Day!"
「支持真正的食物!」「食品改革日!」

2014-10-17

At the end 和 in the end 一樣嗎?

At the end ,  In the end
如果你不是真的了解這兩個字的意思,你一定覺的唸起來都一樣. 好像都很順.其實並不一樣
at the end  後面要加 of 表示xxx的結尾, 或時間點的尾聲

(1)at the end of the street(路的盡頭)
(2)at the end of the story(故事的結尾)
(3)at the end of the year(年末)

例句:
a. The teacher assign homework at the end of the lesson. 
b. I’m going on holiday at the end of the year
c. What can you find at the end of the road?


 "in the end"是個副詞片語,可以等於 finally(最後;最終),
例句:
a. They waited for an hour and, in the end, they went without her.
b. I missed my bus in the morning, so I took the MRT for instead in the end.

2014-10-15

食安問題 Food Safety Issues




















當食安問題已經延燒成大家都中標, 並且把一個濃純香的品牌毀成過街老鼠般, 人人喊打.
無良的商人, 真的已把大家的憤怒激到頂點.

在此把這次事件的相關英文學一下

其中最重要的是豬油, LARD 要學起來, 不要用oil

1. food safety issues 食安問題
2.boycott products 抵制產品
3.backing off from ..退出
The company is pondering backing off from its reinvestment businesses.
公司在思考退出轉投資事業
4.lard products 豬油產品
The food oil factory was found to have used recycled waste oil in its lard products. 食用油工廠被發現使用回收費油於豬油產品.
5. tainted oil scare 毒油恐懼
He had first issued an apology regarding the tainted oil scare.
他對毒油的恐慌道歉
6. boycott movement against 抵制行動
As local consumers herald the boycott movement against Wei Chuan's products, the company is facing an unprecedented challenge. 當消費者宣告抵制味全的產品, 味全公司遭遇史無前例的挑戰 
7.a listed company 上市公司
It is a listed company. 那是一間上市公司
8. should be held accountable for their actions是指某人「該為某事負責任」的意思
The guilty parties should be held accountable for their actions犯罪的一方應為他們的行為負責
9. should take the blame 被究責
Wei (), who served as the president of the company , should take the blame. 
作為公司的總經理,魏應該備究責