2014-11-1 S15網路功課 「智慧型手機：了解智慧型手機消費者」- The Mobile Movement: Understanding Smartphone Consumers

字幕連結

There's a mobile movement going on. The rise of smartphones is creating smarter consumers; creating more opportunities for smarter marketing. Smartphones are always on, always with us and always connected. In one week, we've browsed the internet, used a search engine, watched a video and connected with our friends: all on our smartphones. But that's info you might already know. Here's some you might not.
有個智慧型手機運動正在進行。智慧型手機的興起創造出更聰明的消費者；為更聰明的行銷創造出更多的機會。智慧型手機總是開著，總是跟著我們，也總是連接上網。在一周裡，我們瀏覽了網路，使用了搜尋引擎，看過了影片，還連繫了我們的朋友：都在智慧型手機上。但是那是你可能已經知道的訊息。這裡有一些你可能不知道的。

We're using smartphones almost everywhere, even while consuming other media. Smartphones have become such an important part of our lives that many of us would give up high heels, cable TV, even chocolate, just to keep using them.
我們幾乎在每個地方使用智慧型手機，甚至在使用別的媒體時也是。智慧型手機已經成為我們生活中如此重要的一個部分，我們很多人願意放棄高跟鞋、有線電視、甚至巧克力，只是為了繼續使用它們。

They're becoming important to our shopping habits too. Smartphones have become the ultimate shopping companion, transforming us into more savvy consumers.Seventy-nine percent use a smartphone to help with shopping. In fact, seventy percent of us actually use our smartphone while in the store. We use it to find retailers, compare prices, get coupons, read reviews and check to see if something's in stock, which leads us to buy. Nearly three-quarters of shoppers made a purchase as a direct result of the info we got from our smartphones: either in store, online, or on our phone. Our new mobile shopping habits are adding up to big spending across the board.
對於我們的購物習慣來說，它們也變得重要了。智慧型手機已經變成終極的購物夥伴，把我們變成更精明的消費者。百分之七十九的人用智慧型手機幫助購物。事實上，我們有百分之七十的人實際上在店裡使用智慧型手機。我們用它來找零售商、比較價格、獲得折價券、讀評論還有檢查看看某個東西是否有庫存，這些行為引導我們購買。將近四分之三的購物者因為從我們的智慧型手機得到的資訊直接購買：不管是在店裡、網路上或是在電話上。我們新的手機購物習慣整體來說加在一起成為很大的消費。

And where do we do most of our shopping? Usually in our own backyards! In fact, finding local information is one of the most popular smartphone activities. We're using our phones to find everything from the nearest pizza place, to movie showtimes, to finding the nearest store that carries the item we're looking for. And eighty-eight percent of us use that local information and take action within a day, whether to call or visit a local business.
而我們大都在哪邊消費？通常在自家後院。事實上，尋找當地資訊是上最受歡迎的智慧型手機活動之一。我們用電話去找所有的東西，從最近的披薩店，到電影時刻表，到有賣我們找的東西的最近店家。而且我們有八十八個百分比的人使用那當地資訊並在一天之內採取行動，不管是打電話或是親自拜訪當地店家。