Since YouTube was
founded back in 2005, the site has gone from a nice-to-have to a must-have for
advertisers in eight years.
It’s
not hard to see why. As the third most visited site on the internet YouTube now
has over one billion unique users a month, and sees over 100 hours of video
uploaded each minute.
In
terms of the impact that YouTube has brought to video campaigns, there are
probably several prevailing trends.
A quick
look at big-hitting campaign videos that went viral such as
Evian’s ‘Roller babies’
or
Blendtec’s ‘Will it
blend?’
show the kinds of
numbers that brands using YouTube as a platform to entertain can achieve. But
there’s more to it than that. As research from the Evian campaign showed (up to
80% of people who watched the clip wanted to talk about it, and over 65% wanted
to share it), YouTube can be an incredibly powerful platform to house the
ammunition to ignite word of mouth.
As with any format, YouTube
takeover for ‘Wario Land: Shake It’ in 2008, which shook the whole page,
destroying the headlines and captions as it did so: it still holds up as a good
example today.
https://www.youtube.com/watch?v=KHEtj5T6OQ4
The
flexibility of the platform was used to perhaps even greater effect in 2010 by
Sylvester Stallone’s movie ‘The Expendables’, and gave a taste of the guns and
explosions-ridden film. It also showed that an emphasis on production values
was becoming more important and, with a Hollywood star playing the lead role,
https://www.youtube.com/watch?v=UKc_P6iLVwA
The technique drags the
viewer deeper and deeper into the story, which works as a strong metaphor for
the issue at hand, and creates an immersive linear storyline. – a trend also
used powerfully by Dove ‘Evolution’ back in 2006.
It’s
impossible to say what the most impactful advertising video on YouTube is as
they all have different objectives. But the Old Spice responses campaign will
always stand out because it combined all the trends to dramatic effect.
We are living in the age of the selfie. Just about everyone with a smartphone is taking mindless pictures of themselves doing nothing and posting them on social media websites like Twitter and Facebook. Some people have decided to see how famous they can get by taking selfies with celebrities or doing dangerous things like rock climbing. Now, a new company called Nixie is taking selfies to the next level. Nixie combines drone technology and selfies into a wearablecamera on a wristband. If someone is skateboarding off a ramp, for instance, they can undo the Nixie on their wrist and it will film or photograph the action. What is even more amazing is that Nixie can follow the owner while it films the action and then fly back to the owner when it is finished. Now, it is only a matter of time before Nixie helps you take the coolest selfies on the Internet.
Question:
1.What is Nixie?
2.When will the Nixie fly?
3.Where do you ware the Nixie?
4.Who wants to use Nixie?
Yeh, I just got some new Line stickers, and what's more, they're free. （耶，我剛才弄到了一些新的Line貼圖, 更棒的是, 免費的。） She just sent me a really funny sticker. （她剛傳了一個很好笑的貼圖。） I still don’t use Line stickers very often. （我還是不常用Line的貼圖。）
